Ferrari 30years in China
This project is a tailored-made Ferrari Roma, which coincides with the 30th anniversary of Ferrari's entry into the Chinese market. Ferrari invited SHANGXIA's founder and her design team to custom a Ferrari Roma that represents Ferrari's modern and outstanding skills but also blends with traditional Chinese culture.
I was part of the team responsible for the painting design (both body and interior) as well as the design of some of the tea sets in the lifestyle gift box.
Year
2022-2023
Client
Ferrari
Inspiration from Ming
credit from Ferrari China
The stripes running through the body and interior are inspired by SHANGXIA's classic Ming furniture - the Da Tian Di carbon fiber chairs, whose light but tough design language is in line with Ferrari ROMA.
Challenge
The challenge of the project was that the painting of the vehicles had strict safety and manufacturing restrictions, and the need to convey the spirit of the brand with limited options in collaboration with the Ferrari team.
The gift box
At the same time, we designed a series of cultural gift boxes to be placed in the car space, using the car culture to showcase modern Chinese craftsmanship to the brand's customers. The sampling schedule for the various custom models was also a new challenge for me.
