[Re]

>> Why calligraphy is old-fashion?

>> 2017.03 - 2017.06

>> BA graduation design

>> Culture creative product

STATEMENT

Learning calligraphy is probably a part of many Chinese children's childhood experiences. Unfortunately, as a representative of traditional culture, it has always been labeled as "outdated". During my years of studying calligraphy, I have tried to understand why the form of calligraphy does not incorporate modern sounds, and why it is increasingly perceived as an archaic, conformist art. Can I as a designer create a "writing system" that is more in line with modern life?

[Re] is my attempt at new deconstruction of traditional Chinese culture. I hope that by presenting the beauty of tradition in a modern design language, I can evoke the memory of past life and culture, and at the same time reflect on this "over-digital" age.

USE DESIGN BRING BACK PRIDE IN CULTURE.

what’s more…

This series is a continuation of Rui's reflections.

It was still from the experience of learning calligraphy. Whenever I encounter a bottleneck, the most common instruction I hear is "Practice makes perfect". But to what extent? How to define “perfect"? It's hard to have a sense of accomplishment when it's easy to be shaken in your beliefs by these undefinable concepts of practice. It is important to follow the rules of traditional practice, but if you understand the reason behind the practice, you may be able to do more with less.

So, How about practicing through playing?

I tried to redefine calligraphy learning by observing the behavioral habits of the practitioners. By using gadgets to help people improve the quality and efficiency of their practice, I am also exploring how the art of calligraphy can be presented in a contemporary context.

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