In order to cater to the young consumer group, SHANGXIA bamboo weavon porcelain series needs to be innovative. After user research, I found that the target users pay great attention to the integration of home and personality in their purchase intention, and the traditional low-key color matching cannot meet their needs. Therefore, my main update goal is to expand the color matching of bamboo weaving.

Due to the limitation of natural dyes, bamboo woven products are only available in red-yellow color schemes and a few green color schemes. Therefore, I focused on developing new materials. Finally, I successfully combined wax thread with bamboo strips, breaking through the original color limitation. In terms of craftsmanship, while retaining the original technique, the richness of wax thread greatly expanded the CMF design of the product.

This project is still under the NDA

coming soon…

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Ferrari 30years in China

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